
Trade Marketing Executive
Imperial Tobacco
Job Description
Job Purpose Statement:
To drive effective execution of sales and marketing initiatives at the trade level, including trade promotions, in-store visibility, and new product launches, ensuring strong market presence and alignment with business objectives while maintaining proper compliance and controls.
Principal Accountabilities/Responsibilities
• Work closely with Sales, Marketing teams and external service providers to develop,...
Yêu cầu công việc
• 3+ years of experience in Trade Marketing, Channel Marketing…
• Exposure to planning and executing in-store activations or trade promotions.
• Understanding of trade marketing principles and retail execution.
• Knowledge of GT channel dynamics and shopper behaviours.
• Basic understanding of sales performance tracking and promotional effectiveness…
• Strong planning, coordination, and organizational skills
• Ability to analyse market information and customer insights.
• Proactive mindset with the ability to work independently and collaboratively across functions
• Strong sense of ownership, accountability, and ability to work under pressure
• Detail-oriented
• University degree preferred (preference in Marketing, Business Administration or a related discipline)
• Proficiency in MS Office
• Good command of English and Vietnamese