Senior Expert, Business Marketing

Job Purpose

The job holder take responsibility for the activities of bussiness marketing of division, including:

1. Business Marketing Planning

2. Design of MKT content for Program/ Campaign

3. Marketing campaign management (i.e. above the line marketing – HO directly communicates withcustomer; direct marketing; below the line are those campaign communicated 4 Marketingperformance management

4. Marketing performance management

Key Accountabilities

1. Business Marketing Planning

• Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups

• Manage execution of marketing activities, budget, premium / stocks and provide monthly update

• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

• Drive preparation and implementation of NPS survey

2. Design of MKT content for Program/ Campaign

• Design content for marketing program, campaign

• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)

• Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation

• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)

• Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)

4. Marketing performance management

• Develop KPIs and approach for assessment of marketing value

• Monitor marketing programs and campaign performance / fulfilment

Yêu cầu công việc

• Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration. Priority to have a master's degree or higher.

• Minimum 7 years of experience and strong expertise in B2B marketing, with proven experience in event management, including industry events, private events, and MICE (Meetings, Incentives, Conferences, and Exhibitions).

• Demonstrated experience working in large multinational corporations (MNCs), the service industry, or organizations serving B2B clients.

• Solid track record in B2B content marketing and Account-Based Marketing (ABM).

• Prioritize work experience related to corporate customers.

• Minimum TOEIC 650 or equivalent.