Senior Digital Sales Management
Techcombank
Job Description
JOB PURPOSE
The job holder is responsible for driving digital sales growth through data-driven customer engagement, digital channels, and sales optimization initiatives.
The role plays an active part in the Bank's transformation journey from traditional Digital Sales towards an AI-enabled Digital Sales model by leveraging customer insights, automation, digital tools, and emerging AI capabilities to improve sales effectiveness, customer experience, and operational productivity.
The job holder is expected to embrace new technologies, continuously enhance digital capabilities, and identify opportunities where AI and automation can create measurable business value.
KEY ACCOUNTABILITIES (1)
Digital Sales Growth & Customer Acquisition
• Drive acquisition, activation and sales conversion across digital channels.
• Develop and execute digital sales initiatives aligned with business objectives.
• Monitor customer acquisition funnel and identify opportunities to improve conversion performance.
• Collaborate with Product, Marketing, Data and Technology teams to deliver integrated digital sales campaigns.
• Support implementation of customer-centric sales strategies based on customer behavior and market insights.
• Identify new opportunities to grow digital sales and improve customer penetration.
Customer Journey & Sales Optimization
• Monitor end-to-end customer journey and identify friction points affecting conversion.
• Support development of personalized customer engagement initiatives across digital touchpoints.
• Analyze customer behavior and recommend improvements to acquisition, onboarding and retention journeys.
• Conduct A/B testing and experimentation to improve campaign effectiveness and customer experiences.
• Work closely with relevant stakeholders to continuously improve digital conversion funnels.
Campaign & Performance Management
• Plan, implement and monitor digital campaigns supporting sales objectives.
• Manage campaign calendar, target strategy and performance tracking.
• Coordinate content and communication activities across digital channels.
• Monitor campaign effectiveness and recommend optimization actions.
• Ensure campaign execution complies with regulatory and governance requirements.
KEY ACCOUNTABILITIES (2)
Data Analytics & Business Insights
• Analyze sales performance, customer behavior and channel performance.
• Track acquisition, conversion, engagement and retention metrics.
• Generate actionable insights to improve digital sales productivity and customer outcomes.
• Support forecasting and business planning activities through data analysis.
AI Adoption & Sales Productivity
• Apply AI-enabled tools to improve productivity, campaign management and customer engagement activities.
• Utilize AI-powered insights to support customer targeting, lead prioritization and decision making.
• Identify and propose opportunities to automate repetitive activities and improve operational efficiency.
• Continuously evaluate emerging AI capabilities and recommend practical applications for business adoption.
Digital Transformation & Innovation
• Contribute to strategic digital transformation initiatives within the Bank.
• Promote a culture of experimentation, innovation and continuous improvement.
• Act as a change champion to encourage adoption of new digital capabilities and ways of working.
• Support the implementation of new sales technologies, platforms and automation solutions.
SUCCESS PROFILE – QUALIFICATIONS & EXPERIENCE
Qualifications
• Bachelor's Degree in Business Administration, Marketing, Economics, Finance, Information Systems or related disciplines.
• Professional certifications in Digital Marketing, Analytics, CRM, Data Analytics or AI for Business are preferred.
Experience
• 5+ years of experience in Digital Sales, Digital Marketing, CRM, Customer Growth, Digital Banking or related fields.
• Experience working with digital acquisition and customer engagement programs.
• Strong understanding of customer lifecycle management and digital sales funnels.
• Experience working with analytics and reporting tools.
• Exposure to marketing automation, CRM or customer engagement platforms is preferred.
• Experience participating in digital transformation initiatives is an advantage.
• Experience using AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT, Gemini or equivalent solutions) is preferred.
SUCCESS PROFILE – FUNCTIONAL COMPETENCIES
Digital Sales Management
• Understands digital sales strategy and customer acquisition frameworks.
• Able to execute and optimize digital sales initiatives.
• Able to align sales activities with organizational growth objectives.
• Able to identify opportunities to improve sales performance and customer experience.
AI Literacy & Adoption
• Understands fundamental concepts of Generative AI and AI-enabled business solutions.
• Able to effectively use approved AI tools to enhance productivity and decision-making.
• Able to identify practical business use cases for AI adoption.
• Demonstrates awareness of AI governance, risk and responsible usage principles.
Customer Journey & Personalization
• Understands customer needs and behavior across digital touchpoints.
• Able to map customer journeys and recommend improvements.
• Applies customer-centric thinking when designing campaigns and initiatives.
• Supports personalization efforts using customer data and insights.
Data Analysis & Insight Generation
• Able to collect, interpret and synthesize data from multiple sources.
• Converts data into meaningful business insights and recommendations.
• Develop reports to support performance monitoring.
• Analytical thinking applies to solve business problems.
Digital & Automation Capability
• Understands digital platforms & automation concepts.
• Supports implementation of workflow automation and operational efficiencies.
• Identifies opportunities to reduce manual effort through digital solutions.
• Collaborate effectively with technology and business stakeholders.
Experimentation & Growth Mindset
• Apply testing and learning approaches to improve outcomes.
• Use evidence and results to guide optimization decisions.
• Demonstrates curiosity and willingness to explore new approaches.
• Continuously seeks opportunities for growth and innovation.
Agile Mindset & Working
• Embraces agile principles and adaptive ways of working.
• Works effectively in cross-functional teams.
• Demonstrates flexibility and responsiveness to change.
• Supports continuous improvement initiatives.
SUCCESS PROFILE – LEADERSHIP COMPETENCIES
Strategic Mindset
Understands how digital sales and customer engagement contribute to organizational growth and transformation objectives.
Change & Innovation
Actively supports and drives adoption of new technologies, digital capabilities and AI-enabled ways of working.
Collaboration
Builds strong partnerships across business and technology functions to deliver shared outcomes.
Talent Development
Demonstrates commitment to continuous learning, digital upskilling and AI capability development.
Results Orientation
Takes ownership of targets and delivers measurable business outcomes through disciplined execution and continuous optimization.