Senior Digital Marketing Specialist
Công Ty Cổ Phần Giáo Dục American Study
Job Description
1. Planning & Budgeting
• Work closely with digital marketing manager to build effective Media Plan for promotion campaign, always-on campaign, …
• Allocate a suitable budget for each campaign, channel to optimize day by day.
2. Execution workstream
• Implement media plan in accordance with the company's Marketing plan
• Implement, tracking, measure & monitor the effectiveness and cost of advertising campaigns on online marketing channels (Meta, Google, Zalo, Tiktok, Programmatic…); then make reports and analysis to make decisions to optimize advertising costs.
• Work with digital team to build, optimize and expand conversion channels including Landing Pages, Email Marketing, KOLs, Affiliates…
• Coordinate closely with creative team to apply Creative for Performance process to maximize the quantity & quality of Leads, MQL, SQL, Customer…
• Lead nurturing: remarketing activities via set up automation workflow (email, paid ads, chatbot, sms, zns…). Ensure growth-rate by campaigns.
• Work with Marketing Agency, Meta’s Account Manager, Google Account Manager… to manage & deploy campaign smoothly.
• Up-to-date marketing trends day by day to apply for work.
• Other task assign by line manager
2b:T66d,• University graduate o