Performance Marketing Specialist (Ad Network, Google) (Up-To $5,000)
Crossian Việt Nam
Job Description
ABOUT THE ROLE
Crossian is a rapidly growing, technology-driven e-commerce company. Our success is powered by our people. Since starting in 2020, we've created a fast-paced, dynamic environment that has allowed our team to achieve a cumulative average growth rate of over 1000% in less than three years. Our current goal is to develop direct-to-consumer brands and boost customer lifetime value.
As our Performance Marketing Specialist, you will lead the planning and execution of data-driven advertising campaigns across platforms such as Meta, Google, TikTok, Pinterest, and especially AppLovin. Your role will be critical in scaling customer acquisition, improving retention, and driving revenue growth
WHAT YOU WILL DO
• Plan, execute, and scale data-driven User Acquisition campaigns across major ad platforms (Applovin, Google Ads, Meta Ads, TikTok Ads, Mintegral, Affiliate, etc.)
• Monitor and optimize UA campaigns to improve key performance metrics such as CAC, CPA, ROAS, and LTV.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Collaborate closely with creative, analytics, and product teams to align messaging and ensure high-impact executions.
• Stay updated on trends in mobile UA ad tech, adapting quickly to new platform features, algorithms, and bidding models.
• Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.
2b:Ta50,WHAT WE ARE LOOKING FOR
• A bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
• 2+ years of experience in Performance Marketing/UA, with hands-on experience running campaigns in apps/games
• Strong analytical thinking and ability to extract growth insights from performance data.
• Familiarity with tracking & attribution tools (e.g., Google Analytics, Appsflyer, Adjust, or similar)
• A growth mindset and performance-driven approach — always testing, learning, and iterating.
• Experience in e-commerce or D2C growth is a plus
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
1. Compensation & Performance Rewards
- Attractive & Transparent Compensation: Highly competitive salary and bonus structure. Total income can reach up to $5,000/month (basic salary up to $1,000, depending on capacity).
- Guaranteed 13th month salary
- Performance Profit Sharing (High Potential Income): Quarterly and year-end bonuses based on our company profit-sharing program (Typically resulting in a total annual bonus equivalent to 13 to 20 months of salary)
- Full Salary During Probation
2. Health & Wellness
- Premium Global Health Insurance
- A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family.
- Full salary contribution to compulsory social insurance (SI, HI, UI).
- Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.
3. Career Growth & Development
- Career Roadmap: Clear, transparent, and structured career development and promotion opportunities.
- Opportunities for internal rotation & master all key digital marketing platform from Google, Meta to Tiktok, Pinterest and many more
- Learning & Development: General Company Training & Development Program, including access to free Coursera courses.
4. Work-Life & Perks
- 5-day work week with 15 days of paid annual leave.
- An annual 5-star Summer Summit.
- Office Amenities: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.