Key Accounts Executive
Công Ty TNHH Fonterra Brands Việt Nam
Job Description
Main Purpose & Objectives
• To ensure efficiency of modern trade account trading term management and assist Key Account Manager on KA business development
• To ensure effectiveness of channel sales planning and activation of sales & marketing campaigns
• To ensure deliver sales values/ volume target of the accounts
Role Accountabilities & Challenges
• Planning & Budget control:
o Monitor MT budget allocated by accounts, actual expenses by month, brands
o Coordinate with TM, distributors to follow up accrual & budget control
o Assist KAM to develop account planning through and cross functional development to meet sales target
o Maintain productivity, building forecasts accuracy for the accounts
• Data management:
o Analyse business trends, coordinate with KAS to follow MT strategies, control and use effective sales promotion, others trade activities at the stores level.
o Develop & maintain customer database with detailed records.
o Consolidate MT report, competitors trade activities (promotion, NPD, sampling activation, pricing, ...)
• Administrator & execution:
o Customer card
o Settlement update with distributor
o Coordinate with others function to ensure good results for MT activation, MT visibility
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