Director of Events & Strategic Partnerships
Công Ty TNHH Phát Triển Nam Hội An
Job Description
SCOPE OF WORK
The Director of Events & Promotions leads the overall strategy, planning, and execution of destination-wide events, promotional initiatives, and new project launch events across Hoiana.
This role is responsible for conceptualizing signature experiences, driving brand activations, spearheading high-impact project launches, securing strategic partnerships, and ensuring strong commercial returns through disciplined budget management.
As a senior marketing leader, the Director will shape the annual events calendar to reinforce Hoiana’s positioning as a premier lifestyle, entertainment, hospitality, and property destination in the region.
KEY RESPONSIBILITIES
1. Strategic Planning & Leadership
• Develop and lead the annual Events & Promotions strategy aligned
with corporate, marketing, and commercial objectives.
• Build and oversee a comprehensive destination-wide events calendar,
including brand activations, seasonal campaigns, entertainment
programs, and large-scale signature events.
• Integrate new project launch events (e.g., residential launches, new
facilities) into the overall destination strategy.
• Identify emerging trends and market opportunities to strengthen
competitive positioning.
• Lead, mentor, and manage the Events & Promotions team to ensure
operational excellence.
2. New Project Launch Events
• Lead the strategic planning and execution of all new project launch
events across the destination.
• Develop impactful launch concepts that drive media attention,
stakeholder engagement, and commercial results.
• Coordinate cross-functionally with Development, Sales, Operations, PR,
Digital, and external agencies to ensure seamless execution.
• Ensure each launch event delivers strong brand positioning and
measurable ROI.
3. Concept Development & Experience Design
• Conceptualize innovative event themes and promotional mechanics
that increase visitation, engagement, and revenue.
• Ensure all events align with brand standards and deliver a premium
guest experience.
• Drive integrated campaigns in collaboration with Brandcoms, Digital,
PR, Business Development, F&B, Gaming, Hotel teams.
4. Partnership Development & Stakeholder Management
• Lead strategic outreach to brands, sponsors, entertainment partners,
agencies, and commercial collaborators.
• Negotiate partnership agreements and sponsorship packages to
enhance event scale and profitability.
• Maintain strong relationships with key stakeholders, investors, media,
and industry partners.
5. Budget Ownership & Performance Management
• Develop and manage the annual Events & Promotions budget,
including project launch allocations.
• Optimize resource allocation to maximize ROI and cost efficiency.
• Establish KPIs and performance metrics including footfall growth,
revenue uplift, brand exposure, partnership value, and media impact.
• Present strategic updates and performance reports to the VP Marketing
and senior leadership.
6. Governance & Risk Management
• Ensure full compliance with regulatory requirements, licensing, safety
standards, and corporate governance.
• Oversee risk assessments and contingency planning for large-scale
and high-profile events.
QUALIFICATIONS & EXPERIENCE
• Bachelor’s degree in Marketing, Event Management, Hospitality,
Business, or related field; Master’s degree preferred.
• Minimum 8–12 years of progressive experience in events, promotions,
brand activation, or destination marketing.
• Proven experience leading high-profile launch events and managing
significant budgets.
• Strong commercial acumen with demonstrated ability to drive
measurable ROI.
• Experience in integrated resorts, hospitality, entertainment
destinations, or property development launches is highly preferred.
LEADERSHIP & COMPETENCIES
• Strategic and visionary thinker with strong conceptual creativity.
• Strong executive presence and stakeholder management skills.
• Excellent negotiation and partnership development capabilities.
• Financially disciplined with strong analytical skills.
• Ability to operate in a fast-paced, multi-project environment.
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